Video buyers for AI training, compared
Last verified 7 November 2026. Order: most published terms first.
Four companies publish terms a footage owner can compare: Labelbox Prism, Kled AI, Defined.ai and AWS Data Exchange. Only Prism publishes a price range and an exclusivity rule; none publishes a per-minute rate or a minimum number of hours, so every real price comes from a conversation with the buyer.
How do the published terms compare?
| Company | Pay basis | Exclusivity | Formats taken | Minimum hours | Rights cleared by | Also worth knowing |
|---|---|---|---|---|---|---|
| Labelbox Prism | A license fee paid up front when you sign, then a share of revenue from later use. Dataset prices quoted from about $50K for small, targeted sets to $1M or more for big enterprise deals | Exclusive as the starting point; scope and sensitivity can change that | Names consented likeness and voice, and robotics telemetry from the real world, in its list of wanted data | Not published | You keep control of the data and its rights. People shown or heard need consent that is explicit and time-stamped | Prism describes scoping as free and non-binding, does the ingestion and personal-detail scrubbing itself, and claims under 21 days between a first call and the first wire. |
| Kled AI Kled app (pays for uploads) | Per upload; no rates given | Not published | Videos, images and documents, and assigned tasks such as short clips of activities | None: open to anyone who signs up | Not published | Its 2025 post lists Cash App, Venmo, PayPal and Solana as payout methods, with money arriving in 1 to 7 days. |
| Defined.ai Partnerships (supplier program) | Not published | Not published | Video appears in its own sales catalog; what it takes from suppliers is not spelled out | Not published | Promises to protect your copyright while you earn from the data; how the license works is not described | Defined.ai states that only 30% of partners make it onto its marketplace, and that sending its form means agreeing to its supplier terms, NDA included. |
| AWS Data Exchange Data provider listings | Your own price, less a listing fee: 3% on a public offer; on private offers, 3% below $1M of contract value, 2% from $1M up to $10M, and 1.5% from $10M | Not published | Not stated on the pages read | Not published | Not published | Sellers are paid each month, once AWS has collected the subscriber's money, and need an AWS Marketplace seller account first. |
Disclosure: we can earn a fee from some of the companies above if a license follows our introduction. Rows run from most to least published detail; a fee would not move a row or alter a word.
This comparison is independent: none of the companies listed owns, sponsors, endorses or is affiliated with Sell Video Data to AI. Nor do we test or audit them: every cell reflects what the company itself publishes.
What each company says, in brief
Labelbox (Prism)
Licensing marketplace. Prism describes scoping as free and non-binding, does the ingestion and personal-detail scrubbing itself, and claims under 21 days between a first call and the first wire. Source: Labelbox Prism, prism.labelbox.com (the company's own site, opened 7 November 2026).
Kled AI (Kled app (pays for uploads))
Data marketplace (app for individuals). Its 2025 post lists Cash App, Venmo, PayPal and Solana as payout methods, with money arriving in 1 to 7 days. Source: Kled AI, its 2025 blog post announcing Kled V2 (the company's own site, opened 7 November 2026); possibly out of date.
Defined.ai (Partnerships (supplier program))
Data marketplace. Defined.ai states that only 30% of partners make it onto its marketplace, and that sending its form means agreeing to its supplier terms, NDA included. Source: Defined.ai, defined.ai/partnerships (the company's own site, opened 7 November 2026).
AWS Data Exchange (Data provider listings)
Data marketplace. Sellers are paid each month, once AWS has collected the subscriber's money, and need an AWS Marketplace seller account first. Source: AWS Data Exchange, provider financials documentation, plus the AWS Marketplace listing fee documentation (the company's own documentation, opened 7 November 2026).
Named, but not described
- Troveo, which licenses video, but whose own website would not open during our November check, so its terms are left off.
- Versos AI, a platform for licensing video libraries that publishes no seller terms we could find on its own pages.
Labs that buy footage directly, such as those named by Bloomberg, do not publish seller terms, so they are not in the table.
Which buyer fits which library?
- A large, cleared archive fits the dataset-sized ranges Labelbox Prism publishes, if an exclusive license is acceptable.
- A creator with a few hours of clips is closer to Kled AI's upload model, where anyone can sign up.
- A company that wants to set its own price can list on AWS Data Exchange and pay the published listing fee.
- Footage with people in it needs consent records whichever route you take; Prism states its rule outright.
Before any of these, check the rights: see clearing rights in footage.
Questions
Which companies buy video footage for AI training?
AI developers building video models, and the marketplaces that license to them. Bloomberg named OpenAI, Google and Moonvalley as buyers of creator footage in January 2025. The companies in our table are the ones that publish terms for sellers on pages we could read.
Why do so many cells say "Not published"?
Because the companies do not publish those terms. We only print what a company states on its own pages. Where a page could not be read, we print nothing rather than repeat what other sites say.
Is a marketplace better than selling direct?
It depends on the library. A marketplace may take a fee or a share, but handles the buyer relationship; AWS Data Exchange, for example, publishes listing fees of 1.5% to 3% depending on the offer. Direct deals with labs are rarely published at all.
What does exclusive by default mean?
That the starting position in the contract is that you license the footage to that buyer alone, for the scope agreed. Labelbox Prism says this of its licenses, tailored to scope and sensitivity. Ask what the exclusivity covers (all uses, or only AI training) and for how long.
Do any of these companies publish a minimum number of hours?
None of the pages we read states a minimum. Kled AI accepts individual uploads from anyone who signs up, while Labelbox Prism prices smaller targeted datasets from around $50K.
Where these facts come from
- Labelbox Prism, prism.labelbox.com (the company's own site, opened 7 November 2026)
- Kled AI, its 2025 blog post announcing Kled V2 (the company's own site, opened 7 November 2026); possibly out of date
- Defined.ai, defined.ai/partnerships (the company's own site, opened 7 November 2026)
- AWS Data Exchange, provider financials documentation, plus the AWS Marketplace listing fee documentation (the company's own documentation, opened 7 November 2026)
- Bloomberg Law, report by Aisha Counts on creators licensing their unused footage, 10 January 2025
Get a quote
Your ZIP, an address for our reply, then six or seven taps describing the library. Two minutes, roughly.
A person here reads the description, holds it up against what each video buyer says it accepts, and replies naming the ones that match. No buyer hears about you before you agree.
Describe the footage here; never attach it. No clips, sample links, drive shares or passwords, please.
Plain disclosure: this site makes introductions, and a buyer may pay us once one turns into a license.
Received. Thanks for the description.
- Someone here compares it with the rules each video buyer publishes.
- You get an email naming any buyer that matches, with our reasoning.
- A buyer only hears from us after you reply yes. Footage never comes to us at any point.